SWOT Analysis of Nestle

SWOT analysis of nestle will elaborate the strength & weakness of, opportunities & threats for Nestle company .It will provide a visual overview that will prompt discussion around the company’s strategy and situation. This SWOT analysis of nestle can be used to evaluate the position of their business. This can be used to guide overall business strategy session of Nestle. It also can be used to go deep into a specific segment like production, marketing, and sales.

Founded in 1905, Nestle is one of the leading food companies in the world. This Switzerland based company provides different types of products including breakfast, coffee, baby foods, dairy foods, confectionery, pet food, and frozen foods. Some of their popular consumer brands are Nescafe, Stouffers, Carnation, Kit-Kat, Nestlé Water, and there are many others as well.

SWOT Analysis of Nestle

 Strength – In the first part of SWOT analysis of nestle, Strength of Nestle is discussed.

1. Product diversity: As of October 2014, the company had 29 operating brands under which 8000 products were being sold in the market. This show the very diversity in the product line which yield a great strength for nestle.
2. Distribution channels: Nestle is successfully operating in more than 100 countries which gives a real strength to its distribution channel. Including direct and indirect channels, it has operations in 197 countries. (Nestle Web, retrieved: September 2015)
3. Nestle’s R&D: Nestle has a strongest research and product designing teams with great capabilities. They introduce new products through the year, which strengthen Nestle’s competitive advantage.
4. Brand value and Reputation: In 2013, Nestle became one of the top ten reputable companies in the world in the annual ‘Global RepTrakTM 100’ study. A report published by Forbes (click to view the news), Nestle numbered 43th position in the World’s Most Valuable Brands.
5. Acquiring and merger: Over the past years, nestle has been defeating its competitors successfully. By becoming successful mergers and acquiring other companies it’s becoming more powerful in the market.

Weakness – In second part of SWOT analysis of nestle, weakness is discussed.

1. Less ability to provide good foods consistently: As consumers always look for good tasting and healthy foods, a company should consistently provide healthy foods. Nestle is often blamed for many products due to poor supplies. It is hurting the image of Nestle which is a great weakness.
2. Incident in India: Recently in this year, India government sued Nestle for $100m over one of their popular product Maggi noodles, for unfair trade practices. This will bring a negative effect on sells for the long run.
3. Criticism: Nestle has been criticized many times over different issues including child labor, horse meat scandal, which make it less trust worthy.

Opportunities – In the third part of SWOT analysis of nestle, opportunities for Nestle is discussed.

1. Demand for healthier food products: Great intensity of buying and consuming quality foods is increasing among people. Nestle frequently tries to provide quality foods to its consumers.
2. Strong R&D: As it has strong R&D teams, it has great advantages of introducing new product in the future.
3. Broad Sale Channel: Nestle has been broaden its selling channel in developing countries in Africa.
4. Building Partnership: it has been building partnership with other major companies such as Coca- Cola.

Threat – In the fourth & final part of SWOT analysis of nestle, threats is discussed.

1. Trend toward healthy eating: As people’s concentration is increasing toward healthy foods, Nestle will have to make sure healthy foods at any cost.
2. Changing trend: Chocolate and chocolate related products are the major products of Nestle. But some recent research showed that peoples becoming more health conscious toward their health which may be the main reason of decline sales of chocolate in future.
3. Raising Prices of Raw materials: With the growth of the economy of the world, the price of raw materials is increasing which may harm its competitive price in future.
4. Contamination: Though the main responsibility of Nestle is to run thorough quality checks of its products, the company had been thoroughly providing contaminated foods. Such actions may hurt company’s reputation greatly in future if being practiced more.

SWOT analysis of nestle showed that Nestle has great strength and opportunities as well as weakness and threats.

Sources Used To Conduct This Analysis:

• Wikipedia – 2015
• Nestle, annual Report – 2013 & 2014
• Nestle Official Website – 2015
• Forbs Magazine – 2015
• India Times – 2015

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SWOT analysis of Beximco Pharmaceuticals

SWOT analysis of Beximco Pharmaceuticals

This SWOT analysis of Beximco pharmaceuticals elaborates the strength & weakness of, opportunities & threats for Beximco pharmaceuticals Company. It will provide a visual overview that will prompt discussion around the company’s strategy and situation. This SWOT analysis of Beximco pharmaceuticals can be used to evaluate the position of their business. This can be utilized to guide business strategy session of Beximco pharmaceuticals.

Company Details of Beximco Pharmaceuticals Ltd

Beximco Pharmaceuticals Ltd. is one of the leading manufacturers of Active Pharmaceutical Ingredients  and pharmaceutical formulations in Bangladesh.

Beximco Pharmaceuticals was founded in 1980, headquatered in Tongi, Dhaka, Bangladesh. It is the leader company of Beximco Group, one of the largest private sectors industrial conglomerates in Bangladesh. The global regulatory bodies of European Union, Brazil, Australia, Gulf nations, among others certified Beximco Pharma’s state-of-the-art manufacturing facilities. Beximco Pharmaceuticals Ltd is constantly building upon its portfolio and currently providing approximately 500 different products in different dosage forms that which include antibiotics, cardiovascular, respiratory, anti-diabetics, gastro-intestinal, analgesics, etc.

With many years of contract manufacturing experience and expertise with MNCs, adroit manpower and proven formulation capabilities, the company has been creating a visible and growing appearance across the countries offering high quality and affordable generics.

Beximco Pharmaceuticals Ltd has the unique characteristic as the sole Bangladeshi company getting listed on the AIM of London Stock Exchange.

SWOT analysis of Beximco Pharmaceuticals

Strength: In the first part of SWOT analysis of Beximco Pharmaceuticals Ltd, Strength of Beximco Pharmaceuticals Ltd is analyzed.

(Internal Strategic Analysis)

1. Largest exporter in the country: – in the pharmaceuticals sector beximco is the largest exporter in Bangladesh. It earns 55% of its revenue from exporting.
2. Strong brand image: – it has consistently been improving its products and so the brand image.
3. Bigger market share: – In Bangladesh it possesses the bigger market share than many other giant medication providers. It offers more than 400 products.
4. Product diversity: – it produces more than 200 generic which are available in more than 400 different forms, and many of them are leaders among others.
5. Foreign market share: – As the most of the revenue comes from exporting, it possesses large market share in the foreign markets.
6. Unique product: – it is the first company in Bangladesh to produce ARV drugs for AIDS/HIV cases.
7. Corporate social responsibility: – it always has been working for social improvements. It is connected with many social welfare organization
8. Public health checking point: – it has its own health checking point where they can directly communicate with people and gather information. They have pharmacies almost every division in Bangladesh.
9. Expert employees: – Beximco Pharma has many experts like chemists, pharmacists, doctors, MBAs, microbiologists, and engineers who are highly educated. It makes the company gather more strength in the similar industrial sector.
10. Certified by Global regulatory bodies – The global regulatory bodies of European Union, Brazil, Australia, Gulf nations, among others certified Beximco Pharma’s state-of-the-art manufacturing facilities.
11. Strong R&D: – Beximco Pharmat is continuously searching for the next treatment advancements. The portfolio of Beximco features a list of high-quality, effective products which gave it an advantage to be staying in the top leading company list in the similar sector.

Weakness: In the second part of SWOT analysis of Beximco Pharmaceuticals Ltd, Strength of Beximco Pharmaceuticals Ltd is analyzed.

(Internal Strategic Analysis)

1. Inconsistent in supplying product: Sometimes they are not able to produce specific products efficiently; as a result they cannot supply those products to retailers timely.
2. Dependency on foreign products: – Beximco has to import Capsule Cap from other countries. It’s a big advantage for them to acquire larger market. It also imports dry-aluminum hydro-oxide , Dry magnesium hydro-oxide, and Lutin from abroad.
3. Strong competitor: – Square pharma has larger market share than Beximco in Bangladesh, and the difference is stable.
4. Use of cash for promotional purposes: – they donate money for promoting their products to the doctors, and distributors. Beximco already has a large market share. If they do not stop this behavior right now, they may lose market share in future.
5. Loan defaulter: – one of the owners of Beximco Pharma did take a loan from Sonali Bank, and did not pay it back yet. It may harm the company image in long term.
6. Environmental pollution: – for producing purpose, they are polluting water, and soil in the area where they setup their factories.

Opportunities: In the third part of SWOT analysis of Beximco Pharmaceuticals Ltd, Strength of Beximco Pharmaceuticals Ltdis analyzed.

(External Strategic Analysis)

1. Enormous Growth – with an employee’s range of more than 2700, the company is growing day by day which is capable for growing market as well.
2. Advantage as a globally certified company – it has been certified by different countries as a reputed medicine manufacturer. It can use this opportunity to enter other countries.
3. Building Stonger Brand – as it fulfills social responsibilities, there is a huge possibility of getting more market share in future.

Threats: In the fourth part of SWOT analysis of Beximco Pharmaceuticals Ltd, Strength of Beximco Pharmaceuticals Ltd is analyzed.

(External Strategic Analysis)

1. Threat to environment – as it pollutes environmental elements, if the Bangladeshi regulatory body takes any steps against it, that may create problem for its growing.
2. Huge competition – first level companies like Square Pharmaceuticals and Incepta Pharmaceuticals are doing well, and gradually they are gaining more market shares which is another barrier for Beximco pharmacuticals.
3. New Entrants in the market – as the whole country is doing well in the pharmaceutical sector, the number of new comers are increasing more than ever. This may result in declining market shares.

Outcomes of SWOT Analysis of Beximco pharmaceuticals Ltd

If we closely look at the SWOT Analysis of Beximco pharmaceuticals, we can see that there are more competitive advantages than the disadvantages. The strategic operations are highly functional. If weak points are not overlooked, and proper steps are taken, this company will be able to be staying in leading position consistently.

Sources Used for this Analysis:

• WikiPedia
• Official Website of Beximco
• Financial Statements of 2012, 2013, & 2014 

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SWOT Analysis of Samsung

SWOT analysis of Samsung will elaborate the strength & weakness of, opportunities & threats for Samsung Company. It will provide a visual overview that will prompt discussion around the company’s strategy and situation. This SWOT analysis of Samsung can be used to evaluate the position of their business. This can be used to guide overall business strategy session of Samsung. It also can be used to go deep into a specific segment like production, marketing, and sales.

Founded in 1938, Samsung is one of the leading mobile manufacturing companies in the world. This South-Korean based company, headquartered in Samsung City, provides different types of products including semiconductors,  digital televisions , air conditioners, computers, liquid crystal displays, and active-matrix organic light-emitting diodes, monitors, mobile phones, refrigerators, printers, and telecommunications networking equipment. Samsung is the largest mobile phone manufacturer in the world. Its listed under South-Korean stock market.

SWOT Analysis of Samsung

Strength – In the first part of SWOT analysis of Samsung, Strength of Samsung is discussed.

1. Innovative designs.
2. Integration of open source operating system, and software.
3. Cost & Quality Focused.
4. Too large product diversity (stability on sale)
5. Low production Cost.
6. Largest Market Share in Mobile Phone Market.
7. Recognized Brand.
8. Strong Brand Reputation.
9. Environmental Focus.
10. Very Strong R&D department.
11. First Mover Advantages in Many Countries.
12. Growing Market share in Developing countries like India, and Bangladesh.
13. Strong intelligence in marketing capabilities.
14. Large number of skilled employees all over the world (489,000).
15. Samsung captures a greater than 40% smartphone market share in the Netherlands.
16. Samsung Malaysia Electronics won big at the Putra Brand Awards 2015. It will work as a positive reputation in Malaysia.

Weakness – In second part of SWOT analysis of Samsung, weakness is discussed.

1. Low profit margin.
2. Damaging image by infringement.
3. Too large product diversity (lack of focusing on specific one)
4. Lacking of own operating system.
5. Less quality than Apple’s.
6. Heavily dependent on consumer electronics.
7. Samsung’s operating system Android has many lacking.
8. Large dependence on other software.

Opportunities – In the third part of SWOT analysis of Samsung, opportunities for Samsung is discussed.

1. The Indian smartphone market is growing.
2. Most people use feature phones that make a switch to smartphone.
3. Demand of technologically advanced phones is growing.
4. Strong financial position for future.
5. Growth of tablet market.
6. Acquisition of new companies.

Threat – In the fourth & final part of SWOT analysis of Samsung, threats is discussed.

1. Large number of competitors.
2. Strong Competitors like Apple, HTC etc.
3. Chinese competitors are gaining competitive advantages.
4. People are looking for better quality nowadays.
5. Large number of products, failing one will affect another.
6. Threats of Chinese, Taiwanese, and Indian products in the local market.

SWOT analysis of Samsung showed that Samsung has many strength against its few weakness. Also, they have great opportunities as well as market threats. If Samsung mobile does take steps to be stronger in the market by providing quality, it will be a stronger organization in future.

SWOT Analysis of Samsung has been made with the information from the year 2013, 2014, & 2015.

Sources Used To Conduct This Analysis:

• Wikipedia – 2015.
• Samsung, annual Report – 2013 & 2014.
• Samsung Official Website – 2015.
• Phonearena.

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SWOT analysis of Apple Inc

SWOT Analysis of Apple Inc. will elaborate the strength & weakness of, opportunities & threats for Apple Inc. It provides a visual overview that will prompt discussion around the company’s strategy and situation. This SWOT Analysis of Apple Inc. can be used to evaluate the position of their business. This can be used to guide overall business strategy session of SWOT Analysis of Apple Inc. It also can be used to go deep into a specific segment like production, marketing, and sales.

Company Overview

The US based company Apple is one of the most popular and reputed technological companies in the world. Founded in 1976, Apple is an multinational technological company. The headquarter of Apple is in Cupertino, California, United States.  It has many world recognised products including the iPad tablet computer, iPhone smartphone, the iPod portable media player, Mac personal computer, and the Apple Watch Smart-watch. Apple Inc.’s consumer software are the Safari web browser,  iTunes media player, iOS operating systems, and the iLife and iWork creativity and productivity suites.

The key founders of Apple are Steve Jobs, Ronald Wayne, and Steve Wozniak. Currently its being traded under NASDAQ.

This article will elaborate the SWOT analysis on Apple Inc. The information used in this article was collected from valid sources which are attached below in the end.

SWOT Analysis of Apple Inc

Strength – In the first part of SWOT Analysis of Apple Inc., Strength is discussed.

• Variety range of products
• Number of Skilled workers
• Number of adroit Developers, and strong network
• Strong Brand Image
• Financing Strength
• Strongly loyal to customers
• Excellent Hardware Performance
• Amazing OS
• Amazing design
• Innovation
• Unique Look
• Strong Research and development Department

Weakness – In second part of SWOT Analysis of Apple Inc., weakness is discussed.

• Higher Price than other smart phones
• Limitation to the phones
• Less variety in the phone design
• Narrow Product Line
• Niche Customer target
• Limited distribution network

Opportunities – In the third part of SWOT Analysis of Apple Inc., opportunities are discussed.

• Potential market of tablet and smart phones
• Increasing technological dependency
• Modern technological advantages
• Globalization
• Accessories and gadgets
• Investment in R&D
• Product diversification strategy
• Expansion of distribution network
• Offering new consumer products

Threat – In the fourth & final part of SWOT Analysis of Apple Inc., threats are discussed.

• New competitors
• Aggressive competition within blue-chip companies
• Imitation

Conclusion: Outcomes of SWOT analysis of Apple Inc.

The analysis shows that the major strength of Apple Inc. comes from the quality and uniqueness of the Apple iPhone. The major weaknesses include lack of distribution channels in the countries, and high price which can be overcome. There are huge opportunities for this company, and there are major threats from the competitors as well.

[Analysis conducted throughout the year 2015. This SWOT analysis of Apple Inc. will be updated time to time while necessary.]

Sources:

1. Wikipedia (Apple)
2. Apple Official website
3. APPLE INC., US SEC
4. App Store At 6: How Steve Jobs’ Biggest Blunder Became One Of Apple’s Greatest Strengths
5. gotabout.info

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SWOT analysis of Tesla Motors

SWOT analysis of Tesla Motors will elaborate the strength & weakness of, opportunities & threats for Tesla Motors. It will provide a visual overview that will prompt discussion around the company’s strategy and situation. This SWOT analysis of Tesla Motors can be used to evaluate the position of their business. This can be used to guide overall business strategy session of Tesla Motors. It also can be used to go deep into a specific segment like production, marketing, and sales.

Company Overview

Tesla Motors is American energy storage and automotive that manufactures and designs, luxury electric vehicle powertrain components and electric cars. Elon Musk is the founder of Tesla Motors. The name comes from the physicist and electrical engineer Nikola Tesla. Roadster, of Tesla, uses AC motor that’s comes from Tesla’s original design of 1882. Roadster is Tesla’s first vehicle, and is the first produced automobile to use lithium battery cells. It is the first production with a range greater than 200 miles (320 km) per charge.  From 2008 to March 2012, Tesla made sales of more than 2,250 Roadsters in more than 31 countries.

SWOT Analysis of Tesla Motors

Strength – In the first part of SWOT analysis of Tesla Motors, Strength are discussed.

• Energy efficiency: the most energy efficient car as it uses renewable energy such as solar power.
• Supplier to other manufacturer: Tesla is a major supplier of car parts for Toyota.
• Ability to manufacture environmental friendly cars: Tesla has pure and complete advantages over other companies in manufacturing environmental friendly cars.
• Cost reduction advantages: they outsource secondary components to other companies which gave them acquiring cost reduction advantages.
• Existing strong investors and partners: Tesla acquired strong investor’s partners in recent years such as Google, Daimler, Panasonic, and Toyota motors.

Weakness – In second part of SWOT analysis of Tesla Motors, weakness are discussed.

• Bad impact from Model X: Tesla recently launched high-tech car Model-X which price is expensive it compared with that of other cars.
• Time consuming to make a delivery: Tesla says if you order a car, you will have it delivered after one year which cannot be a strong distribution process. The manufacturing capacity is so limited.
• Bigger Debt Portion: Tesla has large portion of debt (and a negative $455 million cash flow) in its financial statement which makes it vulnerable.
• Short story of experience: As Tesla has established in the year 2003, it does not have sufficient experience comparing to other car manufacturers like Toyota, Fords, or Mazda.

Opportunities – In the third part of SWOT analysis of Tesla Motors, opportunities are discussed.

• Demand of the kind: the demand of this kind of cars is increasing day by day.
• People are becoming more concerned: As mass people are becoming more concerned about the environmental pollution of using carbon producing car, they will soon be converting to environmental friendly cars.
• Subsidy programs: Many countries including USA offer subsidies to these types of green energy companies. This makes the company conserve much better potentials.
• Cost Reduction: QC processes can enormously reduce these costs drastically if utilized wisely.

Threat – In the fourth & final part of SWOT analysis of Tesla Motors, threats are discussed.

• Expensive: recently released model S can be can be cost near to $100,000. Even though, the price may seem reasonable considering the quality; it remains unattainable for most middle class Americans.
• Strong Opposition: Well-capitalized giant companies expose threats to Tesla
• Increasing competitors: The number of companies in producing electronic cars is increasing day by day, that results increasing number of new competitors eg. Volkswagen.
• Less attractive to young generation: These type of cars are less attractive to young generation.

Conclusion: Outcomes of SWOT analysis of Tesla Motors

SWOT analysis of Tesla Motors showed that it has great strength and opportunities as well as weakness and threats. But if we consider about the future, it has great chance to enormous expansion.

[This analysis is conducted in the year 2015, and will be kept updated time to time.]

References:

Wikipedia Link

Official Site: Tesla Motors

CNBC

gotabout.info

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SWOT Analysis of Toyota

SWOT Analysis of Toyota will elaborate the Strength & Weakness of, and the Opportunities & Threats for Toyota Motor.

Company Overview

Toyota Motor was founded by Kichiro Toyoda in the year of 1937 as a spinoff from his father’s company Toyota Industries to manufacture automobiles.

It is a Japanese automotive company, headquarter is in Toyota, Aichi, Japan. It’s a multinational automotive company, and by March 2014 it consisted more than 338,875 employees worldwide (Wikipedia). It is the first company that manufactured 10 million cars per year from 2012. In that year, Toyota announced it had manufactured its 200 millionth car.

SWOT Analysis of Toyota

Strength – In the first part of SWOT analysis of Toyota, Strength of Toyota is discussed.
“Internal Strategic Analysis”

• Strong Human Resource: for long term sustainable competitive advantages, a firm must invest in human resource. Toyota exactly did it. It has 338,875 skilled and experienced employees all over the world, as of March, 2014.
• Innovative: Toyota has innovative organizational culture. It facilitates rapid innovation.
• Strong Brand Image: Toyota is one of the oldest automotive brand. From the inception, it has been introducing different types of cars to its buyers which helped it to create a strong brand image.
• Strong Diversified Product Portfolio: Toyota has large number of products to offer which makes it sustainable in the current competitive market. It offers electric cars, full automotive diesel cars, hybrid cars etc.
• High Production Capability: The Company acquired high capability in producing cars, has been producing 10 million cars per year from 2012.

Weakness – In the second part of SWOT analysis of Toyota, Strength of Toyota is discussed.
“Internal Strategic Analysis”

• Dependence on Suppliers: Toyota Motor depends to a large extent on its suppliers. This creates a strong dependent relationship with it suppliers (Hino, (2012).
• Vehicle Recall: Toyota has recalled its cars for last few years. It is making Toyota financially weak which may
  bring negative effect to future investment and the reputation as well.
• Weak Presence in South Asia: Toyota does not offer hybrid, electric, or fuel efficient cars in South-Asia; as a
  result it has no strong presence in South-Asia market.

Opportunities – In the third part of SWOT analysis of Toyota, Strength of Toyota is discussed.
“External Strategic Analysis”

• Growing Developing Nations: the demand of cars is increasing in developing nations.
• Growing concern for Environment pollution: people are becoming more concern for the environment; as a result there is a possible boom in sale of environment friendly cars.
• Rising demand of fuel efficient cars: the demand is always increasing for fuel efficient cars which is Toyota’s
  latest offering.

Threats – In the fourth part of SWOT analysis of Toyota, Strength of Toyota is discussed.
“External Strategic Analysis”

• Number of Competitor: Number of competitor is not small in this industry. Toyota has large number of competitors including Fords, Mitsubishi, Volkswagen, and Honda.
• Growing Market of Low Cost Vehicles: Of course there is a huge market in South-Asian countries, and the demand for fuel efficient cars is high, but most of the buyers are interested in low cost cars.
• Carbon Emission Standards: If any government introduces new carbon emission standards, it may harm the market share.
• Rising Raw Material Costs: Rising raw material cost may increase the sale price.
• Yen Vs. Dollar: there is always a risk associated with exchange rate as it is a global company.

Recommendation Based on SWOT analysis of Toyota
As the strength discussed, Toyota Motor has great strength internationally. But to address the threats based on
competition, it must increase the competitive advantages by offering more environment friendly cars.

Disclaimer:

This SWOT Analysis has been made using information freely available from difference online sources. It is created to use for educational purposes only.

[This SWOT analysis of Toyota conducted throughout the year 2015, and it will be updated time to time.]

References:

1. Toyota-Global
2. Toyota Wiki
3. Toyota Body
4. “INSIDE THE MIND OF TOYOTA: MANAGEMENT PRINCIPLES FOR ENDURING GROWTH” by Satoshi Hino
5. gotabout.info

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SWOT Analysis of Mazda

The SWOT Analysis of Mazda Motor Corporation will elaborate the Strength & Weakness of, and the Opportunities and Threats for Mazda Motors Corporation.

Company Overview
Mazda Motors, commonly known as Mazda, is a Japanese automotive company based in Fuchū, Aki District, Hiroshima, Prefecture, Japan. It was founded by a Japanese industrialist named Jujiro Matsuda.

Mazda became fifteenth largest automotive company in the whole world by 2011. It offers different types of cars including sporty, and environmental friendly cars. Mazda is now known as affordable and quality-performance vehicles.

Strength – In the first part of SWOT analysis of Mazda, Strength of Mazda is discussed.
[Internal Strategic Analysis]

• Increase in Sales in recent time: Global sales increased. Sales in Mazda’s biggest market in North-America rose 4.4 percent to 94,000 vehicles in the end of 2014. The volume in European market also rose 13 percent to 53,000 units, and Sales in Japan increased 3.9 percent to 53,000 units of vehicles in the same time. In 2014, sales went up to 8%, twice of the industry average. It also met the best June in last 10 years.
• Long time experience in automotive field: Mazda Motor Corporation has long experience in the specific field as it was founded in the year of 1920.
• Worldwide Recognized Brand: Mazda is a very recognized brand with its different types of recognized products.
• 15th Biggest Automaker: Mazda became 15th biggest automaker in the recent year.
• Reputation in Customer service: Mazda has good reputation in serving its customers.

Weakness – In the second part of SWOT analysis of Mazda, Strength of Mazda is discussed.
[Internal Strategic Analysis]

• Weak Distribution Network: It possesses weak distribution channel in many countries. For example, in South-Asian countries like Bangladesh, Nepal, and Sri-Lanka it does not have strong distribution channels and networks.
• High Price: Mazda offers its products with high price, and most of the people are middle class people in
  developing country.
• Offered too many new models too quickly: as it offered too many models within a short period of time, some of them got less attention.

Opportunities – In the third part of SWOT analysis of Mazda, Strength of Mazda is discussed.
[External Strategic Analysis]

• Barriers of market entry: as the Automotive industry is very much competitive, the entrance of new company is very much difficult in this sector. So, there is a large opportunity for Mazda to conduct business in its favorable markets.
• Emerging market in Developing countries: The demand of good looking cars is increasing in developing countries.
• Better in distribution channel: Building better distribution channel can increase the sales revenue enormously.
• Demand of Environment friendly cars: The demand is increasing. So, when it has a line of new products, it will
  increase the market share vastly.

Threats – In the fourth part of SWOT analysis of Mazda, Strength of Mazda is discussed.
[External Strategic Analysis]

• Decrease in Future sales: Company may face decrease in sales in near future because of aggressive competition. Managing Executive Officer of Mazda Motor Corporation Masahiro Moro said, “The business environment has changed a lot, and there is quite a bit of underselling, we thought it best to be conservative in adjusting our sales forecast. We didn’t want to force it and disrupt our operations.”
• Increasing Tax Rate: tax rates in different nations went higher; as a result the profit is declining enormously.
• Exchange Rate risk: Mazda has always been in exchange rate risk, though sometimes it benefitted the company.

Recommendation

The Swot analysis of Mazda clarified the strength & weakness of, and the opportunities & threats for Mazda Motor Corporation. Mazda offers good looking cars comparing conventional car makers. Also, it has huge reputation in customer service. And the largest opportunities waiting for Mazda is the huge market of environmental friendly cars.

Disclaimer:

This SWOT Analysis has been made using information freely available from difference online sources. It is created to use for educational purposes only.

[This SWOT analysis of Mazda was compiled throughout the year 2015, and it will be edited time to time when needed.]

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কম খরচে রাঙ্গামাটি ঘুরার Tips

১। শুভলংঃ

রিজার্ভ বাজার থেকে যে কোন রুটের লঞ্চে উঠে শুভলং বাজার নেমে পড়ুন। লঞ্চের টাইম সকাল ৭ঃ৩০, ১০ঃ৩০, ১২ঃ০০ ঘটিকা, পরের টাইমগুলো দিলাম না। লঞ্চ ভাড়া জনপ্রতি ৪০ টাকা। বাজারের ১০ মিনিটি আগেই ঝর্ণা। ঝর্ণায় এখন পানি নেই তাই গিয়েও লাভ নেই। তারপরও যেতে চাইলে শুভলং বাজার থেকে একটি বোট নিয়ে নিবেন। শুভলং বাজার থেকে এক হতে দেড় ঘন্টা পর পর রাঙ্গামাটি ফেরার লঞ্চ পাবেন। লঞ্চগুলো বরকল, লংগদু, বাঘাইছড়ি হতে আসে। বাজারের দোকানদারদের কাছে পরবর্তী লঞ্চের টাইম জেনে নিয়ে হাটা পথে (৫ মিনিট) শুভলং আর্মি ক্যাম্পে ঘুরে আসুন। নাস্তা করতে চাইলে বাজারে না করাই ভা। আর্মি ক্যাম্পে কিছু খাবার পাবেন, নাস্তা সেখানেই সেরে নিবেন। ক্যাম্পে টয়লেট আছে, তাই প্রয়োজন সেরে নিতে পারেন।

২। রাজবন বিহার ও রাজ বাড়িঃ

শহরের যে কোন স্থান হতে সিএনজিতে লোকাল ব্যবস্থায় (রিজার্ভ নিবেন না) শিল্পকলায় নামুন। ভাড়া জনপ্রতি বনরূপা হতে ১০ টাকা, রিজার্ভ বাজার হতে ১৫-১৮ টাকা, তবলছড়ি হতে ১৫-১৮ টাকা। এখানে সিএনজি এর ভাড়া নির্ধারিত এবং ড্রাইভাররা তা মেনে চলে তাই বার্গেইনিং এর প্রয়োজন হয় না। শিল্পকলা হতে ৮-১০ মিনিট হাটলেই রাজবন বিহার। মন্দিরে গেলে ভনবান্তের মমি দেখে আসবেন। রাজবন বিহারের ডানের রাস্তা ধরে ২/৩ মিনিট হাটলে পারাপারের নৌকা দেখবেন। ঐপারে রাজবাড়ি। নৌকা জনপ্রতি ১০ টাকা নিবে।

৩। ঝুলন্ত ব্রিজঃ

শহরের যে কোন স্থান হতে সিএনজিতে লোকাল ব্যবস্থায় (রিজার্ভ নিবেন না) তবলছড়িতে আসুন। তবলছড়ি হতে রিজার্ভ সিএনজি নিয়ে (এখানে লোকাল নেই) ঝুলন্ত ব্রিজে আসুন, ভাড়া ৬০/৭০ টাকা। ফিরার সময় ঝুলন্ত ব্রিজ হতে বের হয়ে ৪/৫মিনিট হাটলে সিএনজি স্ট্যান্ড দেখবেন। একই নিয়মে শহরে ফিরে আসুন।

৪। কাপ্তাই ভ্রমনঃ

রাঙ্গামাটি নতুন বাসস্ট্যান্ড হতে বাসে কাপ্তাই এর বড়ইছড়ি নামুন। ভাড়া ৫০ টাকার মতো হতে পারে। বড়ইছড়ি হতে ঝুম রেস্তরায় সিএনজি রিজার্ভ ভাড়াও ৩০ টাকার বেশি হবে না। এখানে পাহাড়, নদী, চা-বাগান এর ভিউ উপভোগ করুন। দুপুরের খাবার এখানেই সেরে নিন। ১ ঘন্টা নৌকায় ঘুরে আসুন, পাহাড়ের আকা-বাকা নদী, দারুন লাগবে। ঘোরা শেষ হলে ঝুম রেস্তরা হতে সিএনজি লোকালে কাপ্তাই শহরে আসুন। কাপ্তাই শহর হতে রাঙ্গামাটির আসামবস্তি লোকাল সিএনজি পাবেন। এটি কিন্তু আগের রুট নয়, রাঙ্গামাটি-কাপ্তাই নতুন রাস্তা, অসাধারন এই রাস্তার দুপাশের ভিউ। সিএনজি ভাড়া জনপ্রতি ৮০ টাকা। ভিউ ভালভাবে উপভোগ করতে চাইলে সিএনজির সামনে বসুন অথবা ডানপাশে বসুন। আসাম বস্তি হতে আবার লোকাল সিএনজিতে তবলছড়ি (১৫ টাকা/জন), তবলছড়ি হতে লোকাল সিএনজিতে আপনার হোটেলে ফিরে আসুন।

** কাপ্তাই এভাবে ভ্রমন করলে- খরচ কমবে, রাঙ্গামাটি-কাপ্তাই এর ২টি রাস্তাই দেখতে পাবেন। মনে রাখবেন যাবার সময় বাসে এবং ফেরার সময় সিএনজি। কারন ফেরার সময় বাসে ফিরলে সিট পাবার সম্ভাবনা কম।

খুব সংক্ষেপে লিখেছি। আমি আছি রাঙ্গামাটি। কেউ যদি আরো কিছু জানতে চান বা কোন সাহায্যের দরকার হয় নিঃশংকচে আমাকে ইনবক্স করুন।

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