SWOT Analysis of Apple Inc. will elaborate the strength & weakness of, opportunities & threats for Apple Inc. It provides a visual overview that will prompt discussion around the company’s strategy and situation. This SWOT Analysis of Apple Inc. can be used to evaluate the position of their business. This can be used to guide overall business strategy session of SWOT Analysis of Apple Inc. It also can be used to go deep into a specific segment like production, marketing, and sales.
Company Overview
The US based company Apple is one of the most popular and reputed technological companies in the world. Founded in 1976, Apple is an multinational technological company. The headquarter of Apple is in Cupertino, California, United States. It has many world recognised products including the iPad tablet computer, iPhone smartphone, the iPod portable media player, Mac personal computer, and the Apple Watch Smart-watch. Apple Inc.’s consumer software are the Safari web browser, iTunes media player, iOS operating systems, and the iLife and iWork creativity and productivity suites.
The key founders of Apple are Steve Jobs, Ronald Wayne, and Steve Wozniak. Currently its being traded under NASDAQ.
This article will elaborate the SWOT analysis on Apple Inc. The information used in this article was collected from valid sources which are attached below in the end.
SWOT Analysis of Apple Inc
Strength – In the first part of SWOT Analysis of Apple Inc., Strength is discussed.
- Variety range of products
- Number of Skilled workers
- Number of adroit Developers, and strong network
- Strong Brand Image
- Financing Strength
- Strongly loyal to customers
- Excellent Hardware Performance
- Amazing OS
- Amazing design
- Innovation
- Unique Look
- Strong Research and development Department
Weakness – In second part of SWOT Analysis of Apple Inc., weakness is discussed.
- Higher Price than other smart phones
- Limitation to the phones
- Less variety in the phone design
- Narrow Product Line
- Niche Customer target
- Limited distribution network
Opportunities – In the third part of SWOT Analysis of Apple Inc., opportunities are discussed.
- Potential market of tablet and smart phones
- Increasing technological dependency
- Modern technological advantages
- Globalization
- Accessories and gadgets
- Investment in R&D
- Product diversification strategy
- Expansion of distribution network
- Offering new consumer products
Threat – In the fourth & final part of SWOT Analysis of Apple Inc., threats are discussed.
- New competitors
- Aggressive competition within blue-chip companies
- Imitation
Conclusion: Outcomes of SWOT analysis of Apple Inc.
The analysis shows that the major strength of Apple Inc. comes from the quality and uniqueness of the Apple iPhone. The major weaknesses include lack of distribution channels in the countries, and high price which can be overcome. There are huge opportunities for this company, and there are major threats from the competitors as well.
[Analysis conducted throughout the year 2015. This SWOT analysis of Apple Inc. will be updated time to time while necessary.]
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